Welcome

This portfolio showcases a selection of my work, featuring projects completed for both employers and contract clients.

I’ve worked as a graphic designer since graduating from the Art Institute of Dallas and recently earned a Bachelor of Applied Arts and Sciences degree with a concentration in Marketing from the University of North Texas. This marketing concentration focus complements my visual communications degree, allowing me to approach graphic design using a strategic, marketing-driven lens.​

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Viverae work

The Difference between Visual Communications and Graphic Design

Visual Communications and Graphic Design are closely related fields; however, Visual Communications is generally considered the broader, more strategic, and interdisciplinary discipline, while Graphic Design is a more specialized practice focused on visual execution and craftsmanship.

Visual Communications centers on the strategy and communication of ideas through visual means, emphasizing communication theory, audience behavior, messaging strategy, storytelling, information hierarchy, user understanding, and cross-media communication. As a result, the field often incorporates the execution of graphic design, motion graphics, photography, UX/UI, video, data visualization, and environmental graphics. At its core, Visual Communications asks: What message are we trying to communicate, and how will the audience understand and respond to it?

Graphic Design, by comparison, is focussed on the creation and execution of visual assets. It emphasizes typography, layout, branding, print and digital design, production execution, and visual aesthetics. Rather than concentrating primarily on communication strategy, Graphic Design asks: How should this look to bring the message to life? In this sense, Graphic Design is one discipline within the larger field of Visual Communications.

For more than a decade, many employers have used the title “Graphic Designer” as a broad catch-all term, even when the role also requires communication strategy, marketing insight, presentation storytelling, UX awareness, and content organization. As a result, many professionals have developed skills that span both disciplines. However, a background in Visual Communications often reflects a deeper understanding of how design functions not only aesthetically, but strategically—ensuring that visual solutions are purposeful, audience-focused, and effective in communicating information.